Evaluation 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation 3: What have you learned from your audience feedback?

Evaluation 3:

For this question, we had decided to interview a few of our classmates and ask them questions to gather audience feedback and created a video as shown below:




From creating this video, we had received a lot of feedback from our fellow classmates. What was brought up a lot throughout the video is that they all liked the amount of locations and the specific locations we used in our music video. Another favourite of theirs was the scenes with the actress in the black dress with the black setting near the end of our music video. They liked how those scenes were powerful with the setting and the lip syncing. One thing that our editor was proud of in the music video, was the scene where the clicking happens which changes the scene too, which was what Connor had pointed out. We thought that part of the video was very effective. In the video above, we had also asked them how different our finished music video was compared to our rough cut, they had all mentioned that the editing was much better and on point in the finished music video than the rough cut. The most important feedback we had received is how we could have improved the music video. Damola had said that in the shot of the singer looking over the bride was quite long without and lip syncing, he had also said we had made it slightly look like a montage and to improve this we would cut the footage shorter and add another bit of footage afterwards. Chloe had also suggested to us that we should include more close up footage so we thought to improve that we would have included close ups of the singer's eyes or lips to show the extra emotion throughout the video. Damola and Gemma had also both mentioned that they saw little moments where the lip syncing was a little off and it wasn't completely perfect.

Below are some comments we received on youtube that were under our finished music video:

Evaluation 2: How effective is the combination of your main product and ancillary texts (DVD didgipak, Magazine advert)?

Q2: How effective is the combination of your main product and ancillary texts? {DVD Digipak, Magazine Advert?}

Our choice of song was "Out Loud" By Youtuber Gabbie Hanna is a typical relationship song, however, her music video had shown that is wan't a breakup song, it was about her partner passing away and showing that she was hurting. For our music video to this chosen song, we had decided to keep the video simple and we didn't really choose for it to have a narrative, instead we wanted to strongly show the singer's emotions throughout the video.


With our artist, we wanted to give her a similar look to the original artist in her music video, with a mixture of our artist being outside in brighter scenes looking relaxed to contrast her being in a different setting, which was just a plain backdrop so the focus can just be on the artist and her strong emotion throughout the song.

Unlike Gabbie, who shows herself slowly falling apart, in her music video, we wanted our artist, Megan to show how powerful and bold she is throughout the video, to emphasise the lyrics, in this case we used close up shots in order to show this to the audience. We had also decided to add shots of her outside in different scenery as we thought it would make the audience uncomfortable watching the music video if it was just all one big close up. Adding the scenery makes the music video more lively as it gives of  a happier atmosphere

As our target audience/general audience were between the ages of 12 and 20, we went for a really appropriate approach, with Megan dressed in simple clothing such as the black dress during the close ups and normal every day wear in the shots filmed outside, This can also show the audience that the artist is appropriate and            comfortable. We had also thought about this whilst constructing the music video, we wanted to keep it simple and innocent for the younger viewers but understandable for the slightly older teens. This can also relate to our other products that were made as they were simple and effective.





The Digipak:

Whilst constructing the digipak, I took the theme into consideration. I had constructed it to have a similar appearance to the music video and our other products such as the magazine advert also. All these images were taken on one of our filming days, where I stood behind the scenes taking photos throughout the filming process and I also included some posed photos of the artists choosing to make it more unique. I decided to use these photos as she was wearing the black dress with a plain background. I thought this
 would be the most effective as it could make
the audience focus more on the artist.


The Advert:






The advert is also really similar to our digipak, I had chosen a posed photo going with the theme of boldness with the artists' striking glance directly at the audience. I had kept the font simple, so the audience wouldn't struggle to identify the artist and the album name which I thought was important. I had also retouched the original photo in order to give it more colour as the original was the same warm tone so I had retouched it with more saturation added to the skin etc.

Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Finished Digipak

Finished Digipak

Finished Advert

The Finished Advert: 

Finished Music Video

FINISHED MUSIC VIDEO

Constructing the Advert

Contructing the Digipak

Rough Cut - Feedback

Rough Cut Feedback

For our rough cut, we decided to gather audience feedback information by showing our videos to our classmates. We created a quick questionnaire for them to fill out whilst they were watching the video, The questions that were included in the questionnaire were:

-What was good about the video?

-What does the video tell you about the artist?

-What atmosphere did it set?

-What could we improve on?

For the first question, we received answers saying that our shots with the different lighting was good and they liked how we used a black and white filter over our footage to add to the effect. They had also said how we accurately edited to some beats throughout the song. for the second question, we had answers saying that the artist of the song could have been sad, depressed or was going through something in her life such as heartbreak or losing someone, which could have affected the outcome of the song. For the third question, we had answers saying that our atmosphere we created throughout the video was dark and mysterious, sorrowful and dramatic and how they are portrayed throughout the video. Finally, we received a lot of feedback on what we could improve on, for example, we could add more shots that give off more emotions. Another thing that we could improve on is the variety of shots and how we should include more settings throughout the video which we have definitely taken into consideration for our final filming sessions. We have definitely looked at our audience feedback carefully to improve our video as much as we could.

Out Loud - Rough Cut

Rough Cut 

Editing 2

EDITING 2

As my partner was in charge of the video, she explained different things she did throughout the process.  During this session, she added the finishing touches and she used some colour correction tools on adobe premiere to add a glossy affect on the video. She used this effect mostly on the chorus shots as they were the most darkest and dullest.  She also made the rest of the footage more brighter to make it seem more alive. She was thinking about contrasting some shots but didn't in the end as they made the footage look posterized and animated. 

She also used the "Luma Curve" which allowed her to fix specific colours and brighten them which made the footage look more colourful and less dull. 

Below is a screenshot of a scene from out music video before and after adding colour adjustments to it. 

Editing 1

Editing 1

For our first day editing, we decided that one of us (my partner) should only

edit the video as I was in charge of the digipak and the photos for the

magazine advert. However I still helped her with ideas and what shots should be put where. She would use markers to show where there are strong beats throughout the song so she would be able to 'edit to the beat' and give  We had discussed that when she will next edit the music video, she would focus on the chorus and get it finished as it's repeated throughout the song a few times

Filming The Music Video - Day 2

FILMING DAY 2

On our second day of filming, we had re-filmed what we had previously filmed on the first day with the male actor but we changed it slightly. We filmed with four different shots which were a close up of the singers face, a medium shot of the singers full profile, a medium shot with the singer in the spotlight and a medium shot of her laying on the floor. As we used my partner's Canon camera, we were able to film with the black and white filter on without editing it on the actual footage, which helped us create a really good atmosphere in our video for the ending and other places. 

Filming The Music Video - Day 1

DAY 1

We had decided to film the last shots of the music video first as we thought it would be the longest to film. We had the main singer and and actor to play the abusive boyfriend. During filming, we had figured out the way the singer and the actor should show their emotions of the song in the same shot. The boyfriend was made to look as if he regrets everything and he is trying to reach out to the girl but she has already let go. The main singer was made to look angry about the past events but with the outfit she is wearing and the way she sings the song was made to show her being set free from him and the past.

Production Meeting 4

Production Meeting 4

For our fourth production meeting we discussed about our last filming sessions. We had decided to re-film the footage we had used in our rough cut which was from our first filming session. We also discussed about finalising our ideas and the definite locations we will be using and all the available ties we are able to film in those locations. We then talked about editing our video and how we could improve on it by adding more locations throughout the video and we gained and developed more ideas about using different shots and scenes and how we could edit them throughout our audience feedback. Lastly, me and my partner talked about our editing schedule and plan, for example, if we will have enough footage to edit with and how much of the footage we should edit during all our available times. 

Production Meeting 3

PRODUCTION MEETING 3

For our third production meeting, we discussed what we needed to film for our next filming session. We decided that we should film in our other setting which was the park. We also talked about what precautions we needed to take such as making sure that the singer wasn't too cold and so we confirmed details about what kind of clothing the singer should wear in order for her to be comfortable and warm for filming. We also discussed what kind of equipment we needed to use for that filming day, we would need to use a dolly to film the singer walking of our other setting which is a bridge. 

Production Meeting 2

PRODUCTION MEETING 2


For our second production meeting, we had to discuss our filming sessions and how we would do it as our male actor could not make the  production meetings. We also discussed the abusive relationship that would be included in the music video and how we would have close up shots on the bruises on the female actress' skin. We also decided on the date we would film again and the details of what shots we would use for that filming session.

Production Meeting 1

PRODUCTION MEETING 1

For our first production meeting. we talked about our costume ideas for our music video and then came up with two ideas in total. We talked about the two different costume ideas and how they can show off the main singer's change of persona. We also discussed a rough idea of how we could filmed at our different chosen locations and when we should do so.

Risk Assessment

RISK ASSESSMENT