The formation of Spice Girls:
During the mid 1900's, a family management team; Bob Herbert, Chris Herbert and Lindsey Casbon set about to create a girl group to compete with popular boy groups that had dominated pop music at that time.
Selling The Spice Girls:
The Spice Girls were sold to us as a group of friends, just goofing off and making top-selling singles
together.
They were actually a carefully selected group of strangers chosen, after hundreds of auditions.
They had endless merchandising and sponsorship deals, and were involved with everything from
Pepsi ads to Polaroid ads to Barbie-style Spice Girls dolls.
Everything about them—including their Scary/Posh/Sporty/etc. nicknames was under the control of men or corporations.
(“Ginger Spice”) almost didn’t make it into the group, because she looked older than the other girls; when they asked her age, she reportedly said, “I’m as old as you want me to be. I’ll be 10 with big boobs if you want.”
Creating A Band:
Often, artists/groups are sold as a brand and the music video acts as the product of the brand in the hope that the audience will be inspired to buy the product from them. For some artists the ‘image’ is of greater importance than the quality of the product. The Spice Girls are a good example of this.
Other times it is the song and the meaning of the song that is sold, and the artists ‘image’ has little to do with the sale of the song.
Katy Perry - How Her Pop Videos Reflect A Brand That Appeals To Her Target Audience And Reflect Her Private Life.
Her target audience are mostly young girls aged 14 to 17.
Katy Perry, like most artists, uses her life to create her brand. This had started when she had gotten together with Russell Brand and then his relationship led her astray from what she was actually trying to show in her music and videos and the lyrics of her songs. Her music had changed from being sexual, but not threatening, to have a lot of sex appeal. It took her a few years to see what she was doing and the decided that she was going to go back to the way she was before.
In 2008, she released the song 'Hot 'n' Cold' which gave her brand:
In 2009, Katy meet Russell Brand and her song 'I Kissed a Girl"
Katy then gets married to Russell on the 23rd October, then after releases songs 'Firework' and 'California Girls'. California Girls received a lot of criticism because it was shown as a more 'sexy' image.
In 2012, Russell divorced with Katy on the 30th of December she says she had contemplated suicide after the effect it had on her.
In 2013, she released the songs 'wide awake' and 'roar' which showed her previous image was returning and how it was building up because of the pain from her divorce.
Her timeline shows that she has let go of her previous image the Russell's impact had created.
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