Branding - Lady Gaga/Adele

BRANDING - LADY GAGA & ADELE

LADY GAGA:

Lady Gaga is a singer that is mostly present as a sexual figure as she mostly dresses in tight and revealing clothes. Some of her album covers are photographs of her placed in a revealing positions and sometimes wears inappropriate clothing. Her audience in this case would appear to be more older and less mature.

In her music videos, using "Applause" or "Telephone" as some examples, she has limiting clothing on which could potentially target the male audience specifically and could be her unique selling point as she appears as a sexual figure. In her music videos she shows she's strong and independent, and gives the message that she doesn't need any men in her life but she still doesn't mind the male attention she is getting.

             

ADELE:

Adele is seen as the opposite of Lady Gaga. Adele's music portrays more emotions and narrative and can be personal to her life. A lot of her songs produced are about love or breakups and are never seen sexually. Adele's album covers are really simple, they show a lot of emotion, being mostly colourless.

As Adele's music videos and songs are really mature, this could be her unique selling point. Her music videos, using "Someone Like You" and "Hello" are usually slow and dark themed which adds the the emotion behind the song.

           

This shows that Adele is very different than Lady Gaga, she does't use sexual figure in order to capture audience, she uses her sentimental music for her audience which is also suitable for younger women.